Personal Branding Photoshoot for Michelle, The Effortless Affair, by Pamira Bezmen
Meet Michelle McKenna Shuey of The Effortless Affair, a professional event planner
serving New Jersey
Exciting things are happening at Essex Fells Magazine! If you're following the magazine and the community events, you may already know that Dennis Jankowski - our area director and publisher - always manages to attract talent and sponsors that offer great value and services to the community. This time is no exception.
The newest addition to our team is Michelle McKenna Shuey, the owner of The Effortless Affair, a professional event organizer.
We recently got together for Michelle's personal branding photo-shoot, and boy, was it fun! Just put two creatives together in the studio, and you can count on a photo shoot and laughter that never ends! We are also both crunchy mamas of 2 daughters each, and had so much to talk about!
You can watch the video I made for her right here:
Michelle is a master event organizer, who takes care of your parties from soup to nuts, so you don’t have to. If you have a vision for a celebration, but don’t have the time, she is your gal.
Birthday, graduation, Bar Mitzvah, a moms’ bubbly brunch… You name it, she’s got it covered. Michelle says she helps people have the event of their imagination, effortlessly.
What sets The Effortless Affair apart from other event planning companies? Well, it’s the fact that Michelle is not only your creative fun-planner who has an eye for a beautiful table, attention to details, and the ability to see the big picture.
She also has a background in business with two degrees in Finance and an Economics, as well as her former corporate career at a hedge fund. This makes her also a numbers person, who will keep your party on budget and do the tough negotiations to keep you on target.
If the words “hedge fund” and “negotiation” made you cringe, let me assure you, she is one adorable person to be around, on top of all of the above!
When asked why she chose to become an event planner, Michelle explains “I always loved planning parties and getting people together. I always find myself organizing events for my family and in the social groups I get into. From birthday parties to blind wine tasting events, Parents’ Night Out to morning coffee with newborns… Before I knew it I became the Family Chair of The Women’s Club of Glen Ridge and started organizing the Music with Molly Program as well as their Photo with Santa Event.
Michelle’s favorite part of the job is ‘The Big Reveal’ when her clients walk into their party for the first time. They see their vision perfectly executed, and they can just enjoy their party.
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I asked Michelle for her advice as a professional event organizer. She said:
- Be realistic about your budget
- Focus on what’s important (everyone being together and celebrating with you)
- Laugh, have a glass of wine, and enjoy the company around you
- Make sure someone has the candles and a wine opener!
- Well, that’s only if you didn’t hire Michelle – because if you did, she will have them ready.
You can find Michelle and The Effortless Affair at [email protected],
on Instagram: @theeffortlessaffair; on Facebook: @theeffortlessaffair
and on the web at www.theeffortlessaffair.com
* Michelle's story and the full article was published in Essex Fells Magazine, in the March 2019 issue.
Do you love the images I made for Michelle?
If you or somebody you know needs a fully customized personal branding photo shoot or awesome head-shots for your business, give me a call or send me an e-mail. It's my passion to create strategic visuals for your brand that you will be proud to use in your Marketing!
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